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MarketingPricing

Pricing Tip: $15,000/$10,000/$7,500/$5,0001972

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DanSmigrod private msg quote post Address this user
Here's our ...

Pricing Tip: $15,000 / $10,000 / $7,500 / $5,000 Rule

Imagine that a developer asks you to quote on a large, new-construction space to help sell/rent/lease the project faster. It's beautifully designed and built.

And, it would be a great portfolio piece to help you get more business.

Now imagine that you calculate your rate at $15,000.

Before you deep discount the project to $10,000 just to get the job and the large project experience, consider quoting like this:

Scenario 1 - Ask the developer to get the general contractor and architect to kick in $5,000 each. You invoice each $5,000. You get $15,000.

Scenario 2 - If the developer gets either the general contractor or architect to kick in $7,500, you invoice each $7,500 and you get $15,000.

Scenario 3 - If the developer is the only one willing to pay, charge the developer $10,000.

In Scenario 1 and Scenario 2, you got full price and everyone is happy.

In Scenario 3, if only the developer pays, you and the developer are still happy. That was the price you were thinking about anyway.

Also, have the develop ask the architect and general contractor to kick in. The developer has the most leverage, plus is motivated by saving $$$ and getting the project featured on the architect's and general contractor's website.

Obviously the numbers will vary. The point is, be creative to get your full value (even if you are willing to do it for less).

What else? Given the numbers above, how else might you be creative to get your full value?

Best,

Dan
Post 1 • IP   flag post
aerialpixels private msg quote post Address this user
On topic:

Dan, thats a nice win-win suggestion.

There are lots of other 'creative pricing strategies' or rather, tricks studied and documented.
Some are the priciples of decoy pricing / or idea of price anchoring. Google them.

but heres a link with some intro to it
http://blog.hubspot.com/blog/tabid/6307/bid/34118/7-Pricing-Mistakes-That-Can-Seriously-Stifle-Sales.aspx#sm.0013c6y3u1462d3dvcj290facf0tg

Off topic:

Gosh..how many guys here have had gotten a 5 figure paying single project? :P
Post 2 • IP   flag post
WGAN Forum
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DanSmigrod private msg quote post Address this user
@aerialpixels

Thank you for sharing the HubSpot article about pricing. It's a "must read" ... share more please ...

About your question "... 5 figure paying single project?" We have (and we quoted a five figure project today)

(If we get the project, it will not happen until August.)

Dan
Post 3 • IP   flag post
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frstbubble private msg quote post Address this user
Good points Dan/
My pricing strategy is two part, I charge for the job based on size scanned and then there is the licensing fee. It is standard based on asking price for real estate agents. I charge a flat licensing fee for 1 year based on every $250,000. All other licensing will be based on run time and advertising budget allotted. It can go for a predetermined length of time then renew.

Using this method I think I maximize revenue. A small property in a high price area you make it in licensing fees.
Post 4 • IP   flag post
360Verbeelding private msg quote post Address this user
Hi, we also work in that price range. But we don't have clients from the real estate marked. Mainly government, culture and industry. So we are a bit blessed. And MP is one of our many tools.

Happy scanning,
Grtz Rene.
Post 5 • IP   flag post
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