In order to maximize your potential growth, you need to focus your efforts on your most valuable group of agents and the value you bring to them, because:

1. Understanding your clients, their business, their challenges, and their needs will make it much easier for you to sell to them, and to those just like them.

2. Understanding your valuable clients will help you build a profile of your ideal client that you can apply to other top producers you are not yet working with.

3. Understanding your valuable clients will help you improve your entire operations.

By doing this, you’ll learn how to make your business more efficient while improving your customer service. You’ll also be able to more accurately plan and forecast your sales.