Is Matterport a Service Company or is Matterport a Software Company?8673
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|DanSmigrod private msg quote post Address this user|
Originally Posted by @MeshImages
@MeshImages is spot-on (above) will his analysis of Matterport originally posted in this WGAN Forum discussion. Matterport's new CEO would do well to study, conclude and act on these recommendations to help Matterport achieve exponential growth.
Matterport MUST exist the service business of booking Matterport Service Providers. It's a flawed strategy because:
1. It competes with existing and potential alliance partners such as Meero
2. Matterport should be nurturing agencies - and Matterport Service Providers - to do one order many markets (Hard to do when you compete with this marketing channel.)
3. The valuation of the business will be based on the software side of the business: not a messy, labor intensive service side
4. Professional photographers thinking about buying Matterport will think twice when the same company selling them a camera is also calling on their clients (and potential clients)
5. Management's time is best spent focusing on growing the demand (by home sellers, for example)
6. Matterport should be interested MSPs the most for their work; not the least
7. As @MeshImages points out, Matterport focusing on its Service side of the business comes at the expense of faster innovation in the software side of the business
What do you think? Should Matterport be booking Pros or focus on the software side of the business?
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|nirbetan private msg quote post Address this user|
|My personal $0.02 - I think that the surface argument for Matterport not being a service company or competing with its MSP network is clear and obvious and common sense. So what we should all be asking ourselves is - what on earth would cause a rational, intelligent company like Matterport (these people are very smart - make no mistake on that part) to want to go against such obvious common business sense?
The answer is that clearly there is more than meets the eye here. My personal view is that (to the point above) - Matterport is NOT a Software company and it's NOT a Service company. It's also NOT a camera company either. It's a DATA COMPANY. And it's always been a Data company.
How can Data from millions of scans be leveraged to support some grand business goal? Watch and learn folks - Cortex hasn't even scratched the surface of what's possible using Machine Learning. Imagine a future where there is no need for inputting data into an MLS anymore because you have the ability to quickly and cheaply scan an entire house and identify automatically all of the features in it - hardwood flooring, crown moulding, etc etc etc. Remember all those mattertags? They can train their AI models on that too. And this is only the beginning.
But of course - you need as many scans as possible, which means making the market price as LOW as possible (getting highest amount of adoption) and of course whenever possible doing the scans yourself so that you can a) own the data and b) standardize the treatment of the capture of that data so that you don't need to spend as much time and $ normalizing it.
I think they may have much bigger plans in the long run than anyone may realize - but it remains to be seen just how things will manifest. This whole industry is shifting and in the end only a few companies will remain as the dominant players. I think part of what they may be doing here is jockeying themselves into position to become just that. But again, it remains to be seen just how.
Just my $0.02.
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|MeshImages private msg quote post Address this user|
|@nirbetan very good arguments in your post.
And I totally agree, that Matterport is a phantastic Software and Data company. The Matterport platform is probably one of greatest media innovations in the last decade.
Therefore I do not understand these market interventions.
A MSP program that shows pricing information in standard USD/sqft will lead to price dumping.
Will there be there any other possibility to differentiate from competition than the price tag and the number of cameras?
People will book you with Matterports MSP program, because this program will also deliver the complete pricing information in your market. Always on USD/Sqft. And the cheapest MSP will always win. This is active dumping.
Matterport will become a "Scan, Deliver, Go" - Service. No space for innovation and no space for your services.
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