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Making Money Idea of the Week #7: Assisted Living/Independent Living7991

WGAN Forum Founder DanSmigrod private msg quote post Address this user

Screen Grab: National Center for Assisted Living

Hi All,

Assisted and Independent Living Communities are great prospects for Matterport 3D Tours.

If you are old enough to be helping your parents downsize from a home to assisted or independent living, then you have experienced the challenge of a lack of visual story telling to help you make decisions among assisted and independent living Communities.

Your Matterport 3D Tour shot list for touring these spaces remotely include:

✓ room types
✓ common areas
✓ dinning room
✓ fitness center
✓ activities space
✓ library
✓ game room
✓ swimming pool

For your outreach, start with either the head of onsite sales or the manager.

Pitch

✓ We can help you put heads in beds - faster and for the most money with the least amount of marketing expenses and leasing concessions.

Questions

1. Are you happy with your occupancy rate?
2. Do you have to discount/run promotions?
3. When was the last time that you raised your rates?
4. How do potential residents find you? (hint: "the kids" my age)
5. How do you show room types when the rooms are occupied?

Notes

1. The "kids" - my age - are helping their parents find a place
2. That search begins online
3. A Matterport 3D Tour can help the "kids" make confident decisions faster
4. See whom owns the place. Your shoot my turn into multiple spaces across town (and out-of-sate).
5. Use the WGAN Find a Pro Map to outsource out-of-your coverage area.

"According to the National Center for Assisted Living (NCAL), there are more than 835,000 Americans currently residing in assisted living communities. According to the demographics, the majority of these residents are white females age 85 or older. In fact, 70 percent of residents at assisted living communities are female. It’s estimated that an assisted living resident’s average length of stay is usually around 22 months, after which he or she will move to a nursing facility for a higher level of care."

"Currently, around one million Americans live in some type of senior living community, and that number is expected to double by the year 2030. After all, with innovations in healthcare and today’s seniors living longer, more active and healthier lives, “80 is the new 65.” By the year 2040, the 85+ population is expected to triple from the 5.7 million there were in 2011 to 14.1 million. In fact, an estimated 70 percent of people currently turning age 65 will require some form of long-term care in their lifetime."

Source: Saint Simeon's Tulsa Senior Community

Additional Resources to Prep for Your Sales Call

Research and Statistics for Seniors

SeniorLiving.org – General Statistics About Seniors
National Center for Assisted Living - 2018 Facts and Figures
National Center for Assisted Living State Data Profile Sheets | Example: Georgia
✓ SeniorLiving.org – Find Independent Living Near You

Have you scanned an assisted living/independent living community?

If so, please share a Matterport 3D tour and tips for pitching Assisted Living/Independent Living.

Best,

Dan

P.S. Just as WeddingWire is creating a marketing database that includes Matterport 3D Tours, I can imagine that one or more of the national referral agencies will do the same. In the mean time, assisted living and independent living communities seem like the perfect fit for Matterport 3D Tours.

P.P.S. For Assisted and Independent living Communities, start thinking about monthly recurring revenue - not pricing based on the SQ FT. Charge X for shooting the rooms, X, Y and Z for the Community spaces and X for hosting and maintenance.
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rzphotoman private msg quote post Address this user
Here's one. It had to be done in 3 scans due to size and accessibility. There were also 2 model rooms with separate scans (not shown). We also created a drone video of the property and a complete website overhaul to showcase all the new media. The website is still under construction.

Assisted Living floors 1 & 2:
1st Floor:

2nd Floor:
Memory Care:

I didn't have to pitch this because I've done other projects for the owner of the Assisted Living / Memory Care Center.
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WGAN Forum Founder DanSmigrod private msg quote post Address this user
Quote:
Originally Posted by rzphotoman
ere's one. It had to be done in 3 scans due to size and accessibility. There were also 2 model rooms with separate scans (not shown). We also created a drone video of the property and a complete website overhaul to showcase all the new media. The website is still under construction.


Excellent!

Thanks for sharing the examples and backstory.

Bonus:

✓ aerial
✓ floor plans
✓ photos
✓ video
✓ HUGE spaces
✓ media coverage

Thanks again for sharing,

Dan
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