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MarketingMatterTagsRetailWalmart

Walmart Tricks-Out Matterport Space to Sell Stuff7376

WGAN
Founder
DanSmigrod private msg quote post Address this user

Walmart Virtual Showroom uses MatterTags Linked to Online Shopping

Hi All,

Are you inspired to do this with local stores in your market?

Dan

Fortune (28 June 2018) - Walmart's Virtual Showroom Lets You Shop in 3D to Furnish Your Home Without Having to Leave It
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DanSmigrod private msg quote post Address this user
Quote:
Originally Posted by @sbl110
I just saw this and said, why didn't I think of that? Walmart staged an apartment and had a Matterport tour done using several Mattertags for items that can be purchased. Click on the link in the Mattertag and you are taken to that item on Walmart's webpage where you can view more information, or purchase it. Here's the link:

https://www.walmart.com/browse/btc-360/0/0/?_refineresult=true&_be_shelf_id=57801&search_sort=100&facet=shelf_id:57801

The same thing could be done with any retail space, just add the Mattertag and link to the company's website for that item. The viewer can then click on "add to cart," or just go back to the tour. The nice thing about the Walmart staged apartment is that it limits (to some extent) the number of Mattertags.

Maybe I'm easily amused, but this struck me as a very cool idea. Agree or not?

Scott
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