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Commercial PropertyMarketingStatistics

Commercial property and Frustration.6811

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leonherbert private msg quote post Address this user
Maybe someone can help.

I have a very good opportunity to get into commercial real estate here, and have got some good buying signals from a major player. But they did ask me if there are any statistics that could back up how a Matterport camera would improve DOM etc. The case studies on Matterport are not very convincing at all, no real numbers are given just statements like this "listing appointment conversions by 35% and reduced days on market by 56%" My potential client is going to want to know how many properties were on the market etc. Am I looking for too much?

Honesty is pretty important to me.

I appreciate any input.
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c2astudio private msg quote post Address this user
I'm in complete agreement. I know they can probably share statistics about which scan points were visited and for how long. But for "listing appointment conversions" I think that's a hard one for them to show evidence with.
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rzphotoman private msg quote post Address this user
The statistics Matterport gives really mean nothing. I believe it all depends how they use the scan to market the property. Do they use social media. do they put it on their website, do they include it in a MLS listing. If it's commercial property it may be none of those. My research finds that a small percentage of realtors use facebook and very few of the ones that do hardly ever post to it. I'm working on educating the consumers of this medium on the powers of social media marketing, but it is an uphill battle.
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MarkCantu private msg quote post Address this user
I think you should also consider the angle that what you are doing is so much more than taking pretty pictures. You are scanning in 3D and VR. What does that me to a Realtor or a prospective client? You are providing measurements, you are also providing an experience where a potential client in another state, can walk through the space without having to actually go there, which means that it is saving everyone, the Realtor and the potential client time and money.

You may want to view the Panoskin talk with Dan. See how they used the Hepburn in DC, the leasing agent was able to lease property to potential clients without them ever going to the property.
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leonherbert private msg quote post Address this user
Thanks everyone, I believe I sold them on all the benefits. That was sort of the last question he asked. If this was working for commercial realtors, I doubt they would share that information any way. I think I am going to have to say lets do pilot and see how it goes.
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3dvirtualview private msg quote post Address this user
I think if you hooked them in on all the benefits then this last question means nothing really. Hope you get it!
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leonherbert private msg quote post Address this user
@3dvirtualview thank you, I hope so too.
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