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This marketing book - about differentiating you from the competition - is a free Kindle download today only, Friday, 13 April 2018. You don't need a Kindle - just Kindle app.
✓ Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers
Use the Buy with 1-Click option to avoid setting up a Kindle subscription.
P.S. From an email that I received from the Author ...
Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them.
Here's a snapshot of companies highlighted in the book:
AJ Bombers, Alamo Drafthouse, Alt Hotels, Assurance, Aztec Secret, Barkley Marathons, Buckley's, Chick-fil-A, CrossFit, CVS, Despair.com, Dick's Last Resort, Dirty Rotten Flowers, Ed Debevic's, Elbow Room Cafe, Five Guys, Google, Hardee's, In-N-Out Burger, Izzy's Ice Cream, Kimpton Hotels, K-Mart, Le Bistro Montage, Liberty Tax, Little Missmatched Socks, Lululemon, Magic Castle Hotel, Marmite, McDonald's, Mini, Nurse Next Door, Patagonia, Peppercomm, Pink Trash, Planet Fitness, Progressive, Rebecca Minkoff, REI, RyanAir, SAS Institute, Sheetz, Spirit Airlines, Target, Tinder, T-Mobile, Trader Joe's, Velcro, Velveeta, Voodoo Doughnuts, Walmart, Yahoo!, and Zingerman's.
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