Zillow testing 3-D tour capture app for iPho5545
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Zillow to Add 3D Homes to Real Estate Listings
3D Homes provide home buyers and renters with a new, immersive way to search for homes; New technology from Zillow Group allows sellers and agents to capture 3D tours from iPhones, for free
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SEATTLE, Oct. 5, 2017 /PRNewswire/ -- Zillow today announced plans to bring 3D Homes to for-sale and for-rent listings, providing home searchers with a new and more immersive way to envision themselves in a home.
House hunters today want the home buying process to be easier and faster. An immersive 3D tour enables buyers to get a more robust understanding of the home and its layout, helping them narrow down the homes they will visit in person, and saving them time. More than 70 percent of first-time home buyers are Millennials and they consider 3D media to be as important as open houses, according the 2017 Zillow Group Housing Trends Report. Additionally, 44 percent of home buyers and 47 percent of renters are searching for a home from a distance - either from a different city, state or even out of the country.
"Rich media, like these new 3D Homes, will help buyers and renters more easily visualize themselves living in the home, no matter how far away they happened to be," said Jeremy Wacksman, Zillow Group chief marketing officer. "Photos have always been vital to the home search process and now 3D tours can give buyers and renters a realistic understanding of what it would be like to live in the home."
With this announcement, Zillow also unveiled a new, first-of-its-kind, mobile app that allows homeowners and real estate professionals to capture 3D tours of their homes from their iPhones®. Never before have real estate professionals been able to leverage 3D technology as part of their listings for no cost. Currently, real estate agents must buy expensive hardware and pay additional hosting fees to capture 3D listings, which puts this technology out of reach for many real estate professionals and home sellers. For buyers and renters, most of the homes they are considering won't include a 3D tour.
"We're democratizing access to this technology, and making it free for agents and sellers. We've created a 3D experience that is simple and cost-effective so agents and sellers can adopt it easily," Wacksman added. "By integrating directly with the iPhone, a device many people are already using, agents can just pull out their phone, and capture a panoramic photo. By removing the hardware barrier, more real estate pros can add 3D Homes to their listings, giving them a new way to market all of their listings, and improving the search experience for buyers and renters."
The Zillow Group Home Capture App works by capturing 360 degree panoramic photos of all the rooms in the home which users then upload through the app. Zillow Group then stitches the photos together into an immersive tour in just a few hours and adds it the listing on Zillow. Photos are all shot directly from an iPhone using the app, and a 3,000 square foot home can be captured in about 30 minutes. The Zillow Group Home Capture App is the only mobile-based app that can capture 3D mobiles tours all at no cost.
Currently the Zillow Group Home Capture App is in an early test phase in Scottsdale, Ariz., with a select group of real estate agents and photographers. The company plans to roll the feature out widely in the Phoenix area in early 2018 and nationwide in the latter half of 2018.
About Zillow Group
Zillow Group, Inc. (NASDAQ: Z) (NASDAQ: ZG) houses a portfolio of the largest real estate and home-related brands on mobile and the web. The company's brands focus on all stages of the home lifecycle: renting, buying, selling and financing. Zillow Group is committed to empowering consumers with unparalleled data, inspiration and knowledge around homes, and connecting them with the right local professionals to help.
The Zillow Group, Inc. portfolio of consumer brands includes real estate and rental marketplaces Zillow®, Trulia®, StreetEasy®, HotPads®, Naked Apartments® and RealEstate.com. In addition, Zillow Group, Inc. develops a comprehensive suite of marketing software and technology solutions to help real estate, rental and mortgage professionals maximize business opportunities and connect with millions of consumers. The company operates a number of business brands for real estate, rental and mortgage professionals, including Mortech®, dotloop® and Bridge Interactive™. The company is headquartered in Seattle.
Zillow, StreetEasy, HotPads, Mortech and Bridge Interactive are registered trademarks of Zillow, Inc. Trulia is a registered trademark of Trulia, LLC. Naked Apartments is a registered trademark of Naked Apartments. Dotloop is a registered trademark of DotLoop, LLC.
iPhone is a registered trademark of Apple Inc.
SOURCE Zillow Group
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|DanSmigrod private msg quote post Address this user|
Thanks for sharing ...
"Zillow also unveiled a new, first-of-its-kind, mobile app that allows homeowners and real estate professionals to capture 3D tours of their homes from their iPhones®."
In a previous life, I worked on Sphere (formerly known as TourWrist). With the TourWrist iPhone and Android apps, you could shoot, view and share 360º photo spheres. At the time, there were many free 360º apps that let you capture a 360º sphere.
That was a long time ago. Today, I can not imagine shooting 360ºs as Zillow describes when there are 360º 1-click cameras starting at $130.
While I can imagine that Zillow felt that "no extra hardware" was a big plus, the reality is that we will continue to see 360º 1-click cameras - that attached to our smartphones – that make it super-easy to shoot, view and share 360ºs.
My prediction? Zillow will quietly abandon its existing 360º process in favor of strategic alliances - exactly as Google Street View announced in May 2017 in Tokyo - with 1-click 360º camera solutions.
Scaling businesses today is all about partnering.
And, should Matterport Service Provider that have invested $10,000+ in Camera, Gear and Accessories be worried? Actually, the low end solutions will help grow the market (rather than shrink opportunities). That said, I would focus on developing high-end clients. Those that sell based on price will soon be competing with DIY clients that opt for a low-cost, under $100 camera solution.
P.S. BTW, the Founder of Sphere (TourWrist) is now in charge of Product Development at Google Street View.
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