Create Demand: Matterport Targeting Sellers?5401
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Is Matterport targeting Sellers to increase demand?
I have seen Matterport running retargeting ads for real estate agents and in the AEC space, but I have not seen home seller facing retargeting ads. Have you?
P.S. The following comments are from this discussion ...
✓ Matterport Retargeting Advertisement
Originally Posted by @Richierichks
Originally Posted by @fullpreview
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|As an after thought on this, I can't see a strong enough value proposition for Matterport to connect with "sellers" directly unless Matterport, as a company, has devised a way to capitalize on sellers.
It is severely cost prohibitive to advertise sellers directly, IF only to create an influential demand on real estate professionals to use Matterport because seller's would now see it as an expected standard, even a qualifier for listing their property. This is a really BIG "IF".
Again, my opinion is that Matterport does have a very good reason to push it's technology directly to Realtors yet "branding" themselves to sellers is of little value.
To put it frankly, Sellers don't care about who Matterport is or how 3D Scanning works. Sellers ONLY care about getting more offers, selling for the highest possible price and success with little effort.
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