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Video: Why Redfin uses Matterport to promote nationwide15286

Atlanta, Georgia
DanSmigrod private msg quote post Address this user
Video: Why Redfin uses Matterport to promote nationwide | Video courtesy of Matterport | Video courtesy of Matterport YouTube Channel | 21 July 2021

Transcript (video above)

Daryl Fairweather: At Redfin we wanted to give our customers an interactive experience.

Daryl Fairweather: We wanted to have this Matterport

Daryl Fairweather: 3D Home Scan on nearly all of our listings nationwide.

Daryl Fairweather: The market is moving so fast,

Daryl Fairweather: so being able to see a home without actually having to go and see the home,

Daryl Fairweather: is a real competitive advantage,

Daryl Fairweather: because it means they can look at a home,

Daryl Fairweather: look at every nook and cranny,

Daryl Fairweather: zoom in, zoom out before they ever actually have to go and tour the human person.

Daryl Fairweather: Based on a survey we did,

Daryl Fairweather: we learned that 78% of buyers worried that they're listing photos,

Daryl Fairweather: maybe altered or edited in some way that makes them not representative of the home.

Daryl Fairweather: When you're moving across the country,

Daryl Fairweather: it can be very costly to go tour home

Daryl Fairweather: in-person and just having a listing photos isn't enough.

Daryl Fairweather: Having that digital twin is so key.

Daryl Fairweather: It gives you the confidence to make an offer on it on sight unseen.

Daryl Fairweather: Our agents and sellers consider them to be an acceptable form of on home tour now,

Daryl Fairweather: so, it's really just become an integral part of the way that people buy homes,

Daryl Fairweather: at least for our customers and our agents.

Daryl Fairweather: I think 3D scans,

Daryl Fairweather: like the Matterport scan are going to become standard practice in real estate.

Daryl Fairweather: It could be useful to appraisers,

Daryl Fairweather: it could be useful to insurers.

Daryl Fairweather: People are just used to using this technology now,

Daryl Fairweather: and I don't think you can really put the genie back in the bottle.

Daryl Fairweather: People have experienced it and I think they're going to come to expect it from now on.
Post 1 IP   flag post
Atlanta, Georgia
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Video: Sell Your Home for More with a Redfin Agent | Video courtesy of Redfin YouTube Channel | 14 September 2021

"... and a 3D scan [shows Matterport tour] are all included" in marketing for the listing.


Transcript (video above)

Speaker 1: Sell for more with a Redfin agent.

Speaker 1: First you can see the value of your home with the Redfin estimate,

Speaker 1: the most accurate home value estimate on the Internet and

Speaker 1: your local Redfin agent is an expert who knows your neighborhood inside and out,

Speaker 1: she'll meet with you to understand your needs and

Speaker 1: timeline and price your home rights to move it in your market.

Speaker 1: A yard sign, professional photography flyers and a 3D scan all included to

Speaker 1: have your home looking it's best and you'll get premium placement on redfin.com,

Speaker 1: America's number one nationwide brokerage site plus will send emails,

Speaker 1: push notifications, and Facebook ads to interested buyers.

Speaker 1: Finally, you can track online and open house visits to your home in a digital dashboard.

Speaker 1: We do this all for

Speaker 1: a 1 percent listing fee when you sell your home and buy your next one with us.

Speaker 1: Thanks to our technology and agents who sell for thousands more than the home next door.

Speaker 1: Find out more at redfin.com.
Post 2 IP   flag post
Orchard Park, New York
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Have you ever compared the image quality of a listing on Redfin to say Realtor or Zillow? In my eye, I can clearly see that the image quality is much better on Redfin. Not sure why, but it is. I advise agents to demo listings on Redfin versus any other site. Clearly better in my estimation. I was a Redfin fan long ago when they were an index, and the best they were, and still are.
Post 3 IP   flag post
Atlanta, Georgia
DanSmigrod private msg quote post Address this user

I wonder if Redfin uses a 3rd party image editing company - that uses AI for image editing - to automatically improve image quality.

Post 4 IP   flag post
86634 4 4
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