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GSV19

GSV19: Projects That Pay: Generating Revenue from GSV Content Creation10172

WGAN Forum
Founder &
WGAN-TV Podcast
Host
Atlanta, Georgia
DanSmigrod private msg quote post Address this user
Day 2: Breakout Session - Google Street View Summit

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Via: Miles Partnership

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Sven Tresp
Street View Special Collects
Google

Steve Clark
Miles Partnership

80+ Destinations in our support program
52,243 Business and POI audited an analyszed
226 million views

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Post 1 IP   flag post
WGAN Forum
Founder &
WGAN-TV Podcast
Host
Atlanta, Georgia
DanSmigrod private msg quote post Address this user
Session Object: Explore ways to sell more Street View content

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Identifying Prospects
Expanding Offerings
Communicating Value

This event is the single greatest opportunity you'll have this year to interact with your peers.

Photo sphere & Virtual content
driving/walking/etc/ "blue line" content
Post 2 IP   flag post
WGAN Forum
Founder &
WGAN-TV Podcast
Host
Atlanta, Georgia
DanSmigrod private msg quote post Address this user
Identifying Prospects - thinking more broadly about what kinds of clients we can approach

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restaurants
retail store
specialty shops
salons
spas
accommodations
attractions
museums
tour companys

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Corporate Brands - local, regional, national or multinational

corporate brands with ties to a community, technlogy

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Example GB Glace - ice cream company with operations in Glen, Sweeden

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Cool check it out.
Post 3 IP   flag post
WGAN Forum
Founder &
WGAN-TV Podcast
Host
Atlanta, Georgia
DanSmigrod private msg quote post Address this user
Trade Associations

professional trade associations
restaurants & lodging, retailers, dentists, doctors, mechanics, body shops, anybody with a set of storefronts.

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Cooperative or group projects - sanctions discounts before you are a member

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Community Organizations

Neighborhood, associations, chambers of commerce, small business development centers, some destination marketing organizations

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Post 4 IP   flag post
WGAN Forum
Founder &
WGAN-TV Podcast
Host
Atlanta, Georgia
DanSmigrod private msg quote post Address this user
Government Deptments/ministries

national down to local levels, including parks, economic development, tax assessors, emergency services and aid organizations.
Post 5 IP   flag post
WGAN Forum
Founder &
WGAN-TV Podcast
Host
Atlanta, Georgia
DanSmigrod private msg quote post Address this user
District Council using Google Street View to evaluate Buildings potentially at risk of crumbing.

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using street view to audit neighborhood "health" or insurance risk.

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How a Google Street View image of your house determines insurance risks.

--example offerings - packaging, bundling and partnering

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Florida "red tide" project - 5 country cooperative grant with the state of Florida - 36 days of shooting, driving, walking, hiking and biking

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Image audit
GMB Audits
Education
Reporting

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Audit of traditional 360 and blue line imagery in each country, looking for opportunities to improve what's shown.

Audit existing "old" or inaccrurate Street View
Post 6 IP   flag post
WGAN Forum
Founder &
WGAN-TV Podcast
Host
Atlanta, Georgia
DanSmigrod private msg quote post Address this user
audit finds weird stuff - Look at business profile for each business.

Google My Business cards - are they up-to-date
Post 7 IP   flag post
WGAN Forum
Founder &
WGAN-TV Podcast
Host
Atlanta, Georgia
DanSmigrod private msg quote post Address this user
60 acre resort property

Image Audit
GMB Audit

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Communicating Value - big gab between the people that create the content and the people that buy the content.

Remind them about the size of the audience - over 1 billion google maps users

new integration of street view into the maps app makes accurate, quality street view even more important.

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Smaller DMO

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Post 8 IP   flag post
WGAN Forum
Founder &
WGAN-TV Podcast
Host
Atlanta, Georgia
DanSmigrod private msg quote post Address this user
two-thirds Looked for local business information on maps sites/apps

Local business/store hours
Up-to-date profiles are 2.7x more likely to be considered reputable
70 percent more likely to acctract location visits
50 percent more likely to lead to a purchase
Post 9 IP   flag post
WGAN Forum
Founder &
WGAN-TV Podcast
Host
Atlanta, Georgia
DanSmigrod private msg quote post Address this user
Discovery - adding Businesses, addresses and places that are not on maps.
Accuracy
Wayfinding - improve navigation
Experience - planing the experience
Investigation - road conditions, safety evaluations, infrastructure, planning
Post 10 IP   flag post
TakedaSan private msg quote post Address this user
@DanSmigrod

Great topic: GSV19: Projects That Pay: Generating Revenue from GSV Content Creation.
Post 11 IP   flag post
mori private msg quote post Address this user
Hope they share some marketing material and up-to-date studies.
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