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How to Market Your KoaWare Property Site2766

WGAN Forum
Founder &
WGAN-TV Podcast
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Atlanta, Georgia
DanSmigrod private msg quote post Address this user
Promoted Post

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Here is a KoaWare blog post ...

(To receive a free Single Property Website monthly, join as a Standard Member of the We Get Around Referral Network. www.JoinStandard.com)

Want the big picture KoaWare description, please see this discussion:

20 Questions: KoaWare Single Property Websites


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How to Market Your Koaware Single Property Site

Making a home requires time, money, & patience, but selling a home just got easier; Through KoaWare, you’ll revolutionize your Real Estate Marketing strategy, and deliver a sleek, beautiful, and modern campaign to your consumers. Get the most out of your Property Site by following these quick and easy marketing tips!




Double Check Your Work: Motherly advice always seems to come in handy, even in the simplest of ways. Are your photos hi-res? Are the property details listed and enthusiastically descriptive? Is your contact information filled out and accurate? Did you feed the dog? Whoops, wrong checklist!

Make it Searchable: Buy a custom URL to increase SEO, and allow consumers to access the link more easily. The shorter and direct link will be easy to remember, and show people exactly what they’re looking at.

Call Me, Maybe Definitely: Our call-to-action button (the blue button in the center of the Property Site page) scrolls throughout, offering the ability for instant connectivity! Make sure you include your easiest to reach phone number and email for leads to contact you with.




BE SOCIAL

Share the Love: Each listing represents your time and hard work, let KoaWare showcase that for you; share the Property Site to your company’s Facebook page, Twitter, and Instagram.

✓ Show off those beautiful photos! In a content heavy industry, pretty pictures are your best friend! Use your favorite photos as featured images in your posts through the embedded link; Facebook allows you to replace the feature image through suggested ones, or by uploading one of your choosing. Whichever you choose, consumers will still be directed straight to your property site.

✓ Know Your Audience: Get to know the people you’re selling to! What are they like, where do they search for listings, what’s most important to them? Once you have an idea of who you’re speaking to, tailor your messaging directly to them and be relatable.




Social Media 101: Understanding what to say, and how to say it, on each platform is half the battle. Here’s a quick breakdown:

Facebook: Content-heavy, information driven, and minimal hashtag usage. Ex. Call off the search party, your new home is waiting! Discover the beauty that Duxbury, MA has to offer with this stunning 3 bedroom home nestled next to a sleepy harbor. #KoaRealEstate {insert link & image}

Instagram: Content-driven, light on the info, geo-tagging necessary, utilize the hashtags. Ex. Insert “dream-home-found-excitement” here. #KoaRealEstate #DuxburyMa

Twitter: While not as strong as a platform for Real Estate as the other two, Twitter is: straight to the point information (140 character limit), image necessary, and strategic hashtag based. Ex. 5 bedrooms, 3 baths, 1 #dreamhome = priceless. Schedule your viewing today! #KoaRealEstate

#TellMeMore: #Don’tGoHashtagCrazy without doing your research – know which hashtags are targeted and small enough to be tracked effectively!

UNIFY & UTILIZE

Spread the Word: That custom domain you purchased can be promoted outside of your digital marketing strategy, and is easy for consumers to manually search.

✓ Sign riders, print ads, and direct marketing tools (brochures, postcards, one-sheeters, flyers, etc) are great mediums to include your Property Site domain; for consumers on-the-go, or quite literally doing a drive by, seeing a domain name provides a way for them to follow up when they have minimal information and more time to research later on.




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Reprinted with the permission of @KoaWare
Post 1 IP   flag post
Boston
KoaWare private msg quote post Address this user
Thanks for sharing Dan! KoaWare Property Websites can definitely be integrated into a cohesive 360˚ marketing plan for agents' listings; subsequently, they represent quality, professionalism and consistency for Real Estate photographer's brand image.

We're always sharing marketing tips, insights, and personal stories on the blog!
Post 2 IP   flag post
CarlosFHdz private msg quote post Address this user
Is there a white label version so I can utilize to help grow my business?
Post 3 IP   flag post
Boston
KoaWare private msg quote post Address this user
Hey @CarlosFHdz,

Yes, white label is available with all of our subscription pricing plans.
If you make multiple sites per month, our subscription plans offer more bang for your buck by giving you a percentage off of all our products, depending on the tier.
All tiers grant access to premium features like white label (KoaWare footer removal), and the ability to add your own custom branding to the footer instead.
We've designed our platform so you can test it out before you're prompted to buy; simply upload photos at www.KoaWare.com to get started and tips will prompt you through your first time. I encourage you to give it a try so you can see firsthand how easy it is to create.

Best,

KoaWare Team
Post 4 IP   flag post
WGAN Forum
Founder &
WGAN-TV Podcast
Host
Atlanta, Georgia
DanSmigrod private msg quote post Address this user
@CarlosFHdz

Your Membership in the We Get Around Referral Network gets you a free KoaWare basic single property website listing each month. (Please see your Welcome Onboard Letter for details).

Best,

Dan
Post 5 IP   flag post
Boston
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Check out our latest blog article about our subscription pricing plans or read below!

Watch our video here!

At KoaWare, we believe in powerful simplicity, which is why we developed an instant, easy-to-use platform for creating Property Websites. This past August we launched our Bulk Subscription Pricing for users who are creating multiple Property Websites per month; tune in to our subscription pricing model 101 to learn exactly why you get more bang for your buck!

In addition to the discounted rates, you also gain access to premium features like white label, and custom branded footers. You can learn all of the details for our Subscription Pricing, here. And if you’re like “heck yes! I’m ready to sign up!” then we love you even more. Simply create a site at KoaWare.Com and sign up at checkout (aka when you click Save/Publish), by choosing “Save Money. Access Pro Features.”
Post 6 IP   flag post
Boston
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Boston
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Post 8 IP   flag post
VRealExperience private msg quote post Address this user
Quote:
Originally Posted by KoaWare
Thanks for sharing Dan! KoaWare Property Websites can definitely be integrated into a cohesive 360˚ marketing plan for agents' listings; subsequently, they represent quality, professionalism and consistency for Real Estate photographer's brand image.

We're always sharing marketing tips, insights, and personal stories on the blog!


Curious if you could explain where this level of marketing has taken off. I have a feeling areas in California, Florida, etc...are very different than Buffalo, NY.

Not necessarily the most tech-savvy or Marketing rich market here....yet
Post 9 IP   flag post
Boston
KoaWare private msg quote post Address this user
Hi @VRealExperience, thanks for the question! We have users in almost every state and internationally as well, so we see a wide range of properties being featured in various market landscapes. This article dives deeper into the benefits of marketing with a Property Website; additionally, using this as an early adopter would be a great way to stand out from the competition in your market. The extra touch of a Property Website shows the time, care, and quality of work that goes into creating great marketing content.

Lastly, we've designed our platform so you can test it before you're prompter to buy at KoaWare.com; simply upload photos, and you can see exactly how easy it is to create. Tips will pop up to guide you along the way, and all pricing options are displayed when you're ready to publish.

For any further questions, you can always reach us at support@koaware.com.

Best,

Kristyn & The KoaWare Team
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Boston
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Boston
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Boston
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