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Matterport Related News at Inman Connect '161211

Forum Founder DanSmigrod private msg quote post Address this user
Turning Content into Business

Percolate
Message on brand
Content is the message
What are you trying to communicate to whom
How to create compelling content
Informative? Entertaining? Utility?
Bite size content
Content as an annuity
Repurpose content in various channels
Real estate porn on Instagram
Social media - content may or may not work differently
LinkedIn is important for B2B
Don't build your house on rented land: build audience on your platforms

Call to action to landing page to captur and what is the offer
Own your audience
Lead generation to audience building
Thought leader will translate no matter what media you are on
Content that intersects your passion and your audience's passion
Post 26 IP   flag post
Forum Founder DanSmigrod private msg quote post Address this user
Digital bread crumbs of trust
Creating bread crumbs
3 billion searches on google annually
Attention span of a goldfish 9 seconds
Attentive span of humans 13-->8 seconds
Are you building a brand
Who is your tribe
Too broadly, they a spinning top
Post 27 IP   flag post
Forum Founder DanSmigrod private msg quote post Address this user
If you get asked a question more than once; blog about it.
Got to be quality...has to solve a problem.
You have to be in it to win it.
Investment in time.
Crushing it with something that you can do.
Post 28 IP   flag post
Forum Founder DanSmigrod private msg quote post Address this user
More Buzzwords

Creating Video

1. Interesting content (engaging)
2. Be useful (what customers are looking for)
3. Don't reinvent the wheel (things that you can share)
Post 29 IP   flag post
Forum Founder DanSmigrod private msg quote post Address this user
Buzzwords in Real Estate

Mobile
TV
Drones
SmartHome tech
Virtual Reality
SmartHome - TV that you can roll-up and take with you (LG)
Post 30 IP   flag post


Forum Founder DanSmigrod private msg quote post Address this user
I am your Sherpa = Confidence

1. take you through a challenging process
2. experience to prevent errors (something unexpected)
3. Can be tricky; takes experience

confidence: not content
Post 31 IP   flag post
Forum Founder DanSmigrod private msg quote post Address this user
Trend Watching 2016

Binge (watching all episodes)
Empathy (defining principle)
Connected homes
Connected Devices (umbrella with Wi-Fi)
Netatmo
The year of API
You can never hide (constantly connected)


Emotional

Pictures
Imagery
Want to feel confident

Rational

Specifics
Data

-

The cynical consumer
Post 32 IP   flag post
Forum Founder DanSmigrod private msg quote post Address this user
integrity
sincerity
real
not just a slogan
in-touch
interpretation
guidance
provide tech that provides smoothness to happen
Post 33 IP   flag post
Forum Founder DanSmigrod private msg quote post Address this user
NY Times Reporter

2016 is the year of Virtual Reality
May be off to a slow start; gamers first
1.3 million Google Cardboard devices
Facebook, Sony
By the end of 2016, know more about Apple, Google, Sony
Growing democratization of VR
Brokers are already sending Oculus around the world
Falling prices
More being produced ever-before
Highest potential for content creation
Post 34 IP   flag post
48688 34 9
destitute