3D, VR, 360° and Street View Photographers  |  Real Estate Agents  |  3rd Party Service Providers
Should I buy a Camera? Quiz How Much to Start 3D Tour Business? Calculate How Much Can I Make as a Pro? Calculate Win More Listings? Calculate
We Get Around Network Forum
WGAN Training Academy (Learn more)
WGAN-TV Channel
iGuide Camera System versus Matterport
with iGuide Co-Founder Kevin J. Klages
Help Wanted

Matterport Related News at Inman Connect '161211

WGAN Forum
Founder
DanSmigrod private msg quote post Address this user
Hi All,

"... reporting for the Matterport User Group Forum at Inman Connect NYC 2016, this is Dan Smigrod"

Look for Matterport related news at Inman Connect New York City (Tuesday, 26 January through Friday, 29 January) in this thread.

Matterport has a booth at this technology meets real estate trade show.

Plus, there is a session called:

VR, 360 Video, and the Future of Home Tours 3:25 pm - 3:45 pm EST Tuesday, 26 January 2016


As best as I can tell, Matterport does not have an executive speaking at this conference. Please PM or post, if there is ...

By the way, I flew-in to New York City yesterday (21 January 2016) from Atlanta on a beautiful, clear-sky day. Below is my time-lapse video of the NYC skyline as the jet landed at LaGuardia Airport.

Good thing I got in early. New York City in under a Blizzard Warning for 7-12 inches of snow on Saturday (23 January).

Thanks,

Dan
Post 1 • IP   flag post
Basic
Member
CarlosFHdz private msg quote post Address this user
That sure looks like a bumpy ride Dan, would it be possible to periscope or meerkat that specific 20 minute piece on VR and future of home tours.
Post 2 • IP   flag post
WGAN Forum
Founder
DanSmigrod private msg quote post Address this user
@CarlosFHdz If Inman Connect allows live streaming, I'll do that. Dan
Post 3 • IP   flag post
WGAN Forum
Founder
DanSmigrod private msg quote post Address this user
Hi All,

I am standing in a blizzard in New York City - the wind is howling with gusts up to 55 mph. Up to two feet of snow is forecasted in the next 24 hours. It's nuts outside.

Actually, I am in my toasty-warm 6 Columbus Circle Hotel room watching the blizzard outside (and on TV): too afraid to cross the street to get to Whole Foods and report back to you about experiencing a nor'easter first-hand.

And, instead of breakfast at Whole Foods, I opted for a lovely continental breakfast presented in a bento box at Blue Ribbon Sushi Bar & Grill in the hotel. I am so thankful that the staff showed up for work.

All flights into New York City area airports are canceled today. What a mess.

The weather is expected to clear in time for the opening of Inman Connect Tuesday, That said, I could imagine many speakers and attendees from around the country simply don't make it in to NYC.

While a weather report is not exactly on-topic for the MUG Forum, I recall a story of a reporter returning to his newspaper office and telling his editor that there was no news to report from the City Council meeting. The meeting was canceled because the building was on fire.

Dan

PostScript



Post 4 • IP   flag post
WGAN Forum
Founder
DanSmigrod private msg quote post Address this user
Starting to inventory the hotel mini-bar.


Post 5 • IP   flag post
Basic
Member
CarlosFHdz private msg quote post Address this user
wow, that's intense. stay warm Dan.
Post 6 • IP   flag post
JoeMontaleone private msg quote post Address this user
Dan, see you in New York, they have already changed my flight schedule twice and I'm flying in on Monday.
Post 7 • IP   flag post
WGAN Forum
Founder
DanSmigrod private msg quote post Address this user
@JoeMontaleone Hope you make it. Lots of flights canceled on Monday too. Yikes!

Video: 1st "Inman Connect Stand-up" Report



3D Tour | 6 Columbus Circle Hotel | SIXTY Loft
Post 8 • IP   flag post
WGAN Forum
Founder
DanSmigrod private msg quote post Address this user
@CarlosFHdz

Good news ...

Inman Connect will live stream Tuesday, 26 January here.

Agent Connect sessions ...
Tech Connect sessions ...

Dan
Post 9 • IP   flag post
WGAN Forum
Founder
DanSmigrod private msg quote post Address this user
Matterport got a mention for adoption by ...
Post 10 • IP   flag post
WGAN Forum
Founder
DanSmigrod private msg quote post Address this user
List of buzz words I am hearing that are related to Matterport marketing ...

1. Agents need to be content marketers to seperate you from other agents

2. Lead generation and how to convert leads

3. Differentiator

4. Competitive advantage

5. Begin the relationship between the agent and home buyer or seller

6. 90 percent of home buying begins online

7. In 2016, agents must provide video to stay on par with other agents

8. Customers want realtime interactions

9. Up to date agents

10. Better qualified buyers (those that pre-tour with Matterport)
Post 11 • IP   flag post
WGAN Forum
Founder
DanSmigrod private msg quote post Address this user
VP of Sales and Business Development Mark Tepper of Matterport is one of the panelists now.

"Turning 3D into VR is in beta now."

"Realtors should not be afraid of technology."

Another panelist says some brokers have a fear of giving away too much information.

Guide viewers and keep control of the relationship.

For real estate, Matterport is a better solution than 360-degree video.

Moderator:

"Get over it and start using it."
Post 12 • IP   flag post
WGAN Forum
Founder
DanSmigrod private msg quote post Address this user
Mark Tepper:

"The simpler the better."
"You hit the button and it goes."
"If you have an intern or a high school student, they can do it."
Strong demand by consumers.

"Embrace technology. If it is going to win you more listings, why not."
Post 13 • IP   flag post
WGAN Forum
Founder
DanSmigrod private msg quote post Address this user
WSJ will be giving Ricoh Thetas to their reporters.
Post 14 • IP   flag post
WGAN Forum
Founder
DanSmigrod private msg quote post Address this user
Session: VR, 360 Video, and the Future of Home Tours 3:25 pm - 3:45 pm EST Tuesday, 26 January 2016

Panelists includes Matterport VP of Sales and Business Development Mark Tepper.

Left to Right


1. Mark Tepper, Matterport
2. Marc Haguenauer, Vieweet
3. Jarred Cole, The Wall Street Journal

Post 15 • IP   flag post
WGAN Forum
Founder
DanSmigrod private msg quote post Address this user
Brad Inman:

I want to see the house now.

I call my buyer agent, whom then calls the seller agent, whom then calls the homeowner and three days later the walk-through happens.

Disruptive tech: embrace it. Adopt it. Pick new tech. Learn from it. Be an innovator. Spirit of open mindedness.

Me: that's why Matterport is disruptive. You can walk around the house NOW.

Dan
Post 16 • IP   flag post
WGAN Forum
Founder
DanSmigrod private msg quote post Address this user
Seth Godin:

1. Power to make a difference
2. Revolutions destroy the perfect.
Record stores
3. 80 percent pick a broker that calls back first
4. Be in the moment
5. Permission: would they miss you.
Post 17 • IP   flag post
WGAN Forum
Founder
DanSmigrod private msg quote post Address this user
Spencer Rascoff, CEO of Zillow, says we'll see if Virtual Reality disrupts showing of homes.

Don't be the guy that shows up at the potluck with just a fork.

Agents that do that embrace technology will be left behind.
Post 18 • IP   flag post
WGAN Forum
Founder
DanSmigrod private msg quote post Address this user
BHGRE President and CEO Sherry Chris. We all want change, but change is slow to happen.
Post 19 • IP   flag post
WGAN Forum
Founder
DanSmigrod private msg quote post Address this user
RE/MAX CEO Dave Liniger:

25 percent of Realtors account for 80 percent of homes bought and sold.
Post 20 • IP   flag post
WGAN Forum
Founder
DanSmigrod private msg quote post Address this user
Two kinds of agents: those that use tech and those that don't ("old school"
Post 21 • IP   flag post
WGAN Forum
Founder
DanSmigrod private msg quote post Address this user
Video is a great way to communicate.

Play to your strengths.

Tech amplifies relationships.

Some Brokerage firms pay for visual storytelling. Others, comes out of the agent's commission.
Post 22 • IP   flag post
WGAN Forum
Founder
DanSmigrod private msg quote post Address this user
If I want your loyalty, how do I win your trust?

What is your value proposition?

Why should I engage you?

Can you articulate that?

How to negotiate those outcomes?

What works for you and repeat it.

If not, what should you do?

How to get trust and loyalty?


Are you building rapor?

The importance of doing nag what you said you were going to do.

What is your personal brand?

People like to do business with people that they like and find value.

Brokerages are an Eco-system of agents that have very different strengths and weaknesses.
Post 23 • IP   flag post
WGAN Forum
Founder
DanSmigrod private msg quote post Address this user
Agents may not get a call until the buyer has already picked out three homes to see. Much of the decision process is better not made online.

The client comes in at "3rd base" and wants help taking it home. (Online visual storytelling is that much more important.)

A Broker that uses Matterport told me the buyer spent very little time physically in the house they bought because they had already made a decision to buy vis the 3D Tour.

They had already fell in love with the house.

The physical walk-through was simply a confirmation....
Post 24 • IP   flag post
WGAN Forum
Founder
DanSmigrod private msg quote post Address this user
Buzz-words today

Hyper-local
Visual niche
Use multiple hash tags (Use popular, related hashtags)
Responsive design website
60 percent of real estate search takes place on mobile
You need to be found and contactable via email
Look to other industries for ideas
Think Objectives->Strategies->Tactics
If you do not have a strategy, spending money on tactics is a fast way to waste time, money and energy
Disruption
Innovation
Adapt or die
Stay focused: remember whom is your new clients
Blockbuster Video missed the boat to change and adopt
Surf the change in tech
Surprise and delight
Gamification
You are the product
You are your brand
Treat all people like they are your own client
Metric: measure your time
What you work on has to be worth your time
Abandon ship if what you are doing with your time is not working
Respect your time
1-page planned - 12 months
Do three things 4 times a year
Focus on your brand and value system
Post 25 • IP   flag post
WGAN Forum
Founder
DanSmigrod private msg quote post Address this user
Turning Content into Business

Percolate
Message on brand
Content is the message
What are you trying to communicate to whom
How to create compelling content
Informative? Entertaining? Utility?
Bite size content
Content as an annuity
Repurpose content in various channels
Real estate porn on Instagram
Social media - content may or may not work differently
LinkedIn is important for B2B
Don't build your house on rented land: build audience on your platforms

Call to action to landing page to captur and what is the offer
Own your audience
Lead generation to audience building
Thought leader will translate no matter what media you are on
Content that intersects your passion and your audience's passion
Post 26 • IP   flag post
WGAN Forum
Founder
DanSmigrod private msg quote post Address this user
Digital bread crumbs of trust
Creating bread crumbs
3 billion searches on google annually
Attention span of a goldfish 9 seconds
Attentive span of humans 13-->8 seconds
Are you building a brand
Who is your tribe
Too broadly, they a spinning top
Post 27 • IP   flag post
WGAN Forum
Founder
DanSmigrod private msg quote post Address this user
If you get asked a question more than once; blog about it.
Got to be quality...has to solve a problem.
You have to be in it to win it.
Investment in time.
Crushing it with something that you can do.
Post 28 • IP   flag post
WGAN Forum
Founder
DanSmigrod private msg quote post Address this user
More Buzzwords

Creating Video

1. Interesting content (engaging)
2. Be useful (what customers are looking for)
3. Don't reinvent the wheel (things that you can share)
Post 29 • IP   flag post
WGAN Forum
Founder
DanSmigrod private msg quote post Address this user
Buzzwords in Real Estate

Mobile
TV
Drones
SmartHome tech
Virtual Reality
SmartHome - TV that you can roll-up and take with you (LG)
Post 30 • IP   flag post
41587 34 30
destitute